Overview
Our client, Kouo, was founded as a biomedical company, bringing emotional intelligence and biomedical signal analysis to the masses. After a successful release of low invasive sensing for emotion detection, the company identified a need for their expertise in emotion analysis and generation in the field of online marketing. The client looked to pivot, and DataSpartan was there to help.
Approach
Kouo engaged DataSpartan to support the development and scaling of their online marketing platform. Our team was embedded within the clients leadership to address a range of development and engineering needs.
Our contributions included:
-
Ongoing development of the Ad Optimization platform, adding compelling features.
-
Migrating the software to the cloud, providing a more stable environment for the MVP to operate efficiently.
Results
Our adaptable approach enabled Kouo to accelerate product adoption while avoiding scalability and budget constraints. The newly deployed and optimized platform enhances the user experience, delivers a competitive edge, and supports the scalable growth of our client’s operations.
